I get it, I really do.
But more often than not, the more cynical (and perhaps the more astute) observer will note that such donations of charity should not be made public, especially if they are done out of good will alone. If not, then there aren't many things lower than using the under-privileged as a media tool, which sort of defeats the purpose of your marketing plan in the first place doesn't it?
I guess the same goes for individuals, because aren't we just like that? More often than not, we hear people talking about the beggar they generously helped, or the good deed they did for someone else, while at the same time proclaiming how 'humble' they were. I always crack a wry smile and nod in amused understanding and fake approval; that is, in the end, all that they are looking for.
But let's flip the coin. How often have you wanted to tell someone that hey, this is what I feel, this is what I really think, this is what I did for you even though you didn't know it was me, this is what I gave up for you even though you never realised? What if for one clear moment, all our intentions and motivations were out in the open, and we were able to look around at the people around us and really 'see' them for the first time? While many (myself included) would hesitate to have their darker secrets revealed, I would be more interested in seeing what made other people 'tick', and how they really thought about me and life in general.




