By now, Axe has made a name for itself by making a list of rather racy ads for their rather mediocre deodorants and other products. Yes, despite being just about ordinary, Axe continues to try to persuade you that you too can experience the 'Axe effect'.
So when I stumbled across this new set of advertisements for their shower gels, I was pretty surprised. No more are they trying to tell men that their products are essential for picking up random hot girls; nope, instead, their products are going to help you keep the girl.
So, ladies, which girlfriend are you?
And this one is my personal favourite - The Sporty Girl!